LendingTree Emails
LendingTree is where I built the most complete email production infrastructure of my career — starting from a fairly manual process and ending with a modern, scalable system that earned some real industry recognition. Over three years as Senior Email Developer, I architected a modular email codebase from scratch: reusable component libraries, a consistent design system, and brand standards that scaled across the full CRM channel. I introduced GitHub for version control, a local build system for rapid development, and Litmus for QA and testing. I also implemented Google AMP for Email for dynamic, interactive content, and deployed campaigns through both Blueshift and Salesforce Marketing Cloud using Liquid and AMPscript for advanced personalization. LendingTree's email templates were featured on Really Good Emails, and my team's use of Litmus was highlighted in a Litmus customer success story. That kind of recognition doesn't just happen — it comes from caring about the quality of the work, and building the infrastructure to make quality repeatable.
Details
Role: Senior Email Developer & Designer
Languages Used: HTML, CSS, Liquid, AMPscript
Marketing Automation Platform: Blueshift, Salesforce Marketing Cloud
Email Creation Dates: June 2017 – June 2020
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