When I joined the Credit Karma Money team, their email template system was a GitHub repository built on Handlebars.js. Technically sound, but every new email required developer-level knowledge, which made it hard to scale alongside a growing campaign operation. My job was to change that. I led the migration of the entire template system from the GitHub-based Handlebars workflow into Braze, rebuilding it from the ground up using Liquid. The new system was built for scalability and — just as importantly — for marketers: templates that non-developers could work with on their own, with personalization capabilities that the previous system couldn't easily support. The migration also expanded what the CRM channel could do: richer segmentation, more sophisticated dynamic content, and a faster loop from strategy to deployment.

Details:

• Role: Email Front-End Developer, Credit Karma Money

• Languages Used: HTML, CSS, Liquid

• Marketing Automation Platform: Braze

• Email Creation Dates: May 2023 – March 2024