Here's a fact about my prior role at Credit Karma: email production was hard.

At Credit Karma, emails were built using Handlebars.js and Node inside a custom marketing platform, version-controlled in a GitHub repository. Creating a new email meant branching, creating Handlebars and JSON files, and opening a Pull Request. Before AI entered the picture, I did everything I could to automate this — writing bash scripts from Terminal to speed up my personal workflow. It worked, but it had limits.

Then AI was unleashed.

I started experimenting with our in-house GenAI platform. It was kind of good.

Then we were given access to Google Gemini, which I used to refine my bash scripts into something far more powerful. I was learning what AI could reliably do when given proper instructions.

When Cursor became generally available, that's when everything changed.

Using Cursor, I built a system of Rules and Commands that fully automated email template production. I'd give it a brief and a few basic instructions — the agent handled the rest.

I also connected Cursor to Figma via its MCP integration, so I could pull design specs directly into the build process for new modules and components.

The result: a 70% reduction in template build time, with no engineering support required. What used to take a several hours now took up to 20 minutes.

I never believed I'd be able to streamline this much out of email production — but that time came.

Details:

• Role: Growth Technology Manager

• Company: Intuit Credit Karma

• Tools: Cursor, Claude Code, Figma MCP, Google Gemini, Bash, Handlebars.js, Node, GitHub

• Platform: Custom internal marketing platform

• Dates: 2024–2026